{"id":4223,"date":"2026-10-30T14:17:37","date_gmt":"2026-10-30T14:17:37","guid":{"rendered":"https:\/\/www.alboret.com\/?page_id=4223"},"modified":"2026-10-30T15:07:24","modified_gmt":"2026-10-30T15:07:24","slug":"inici","status":"publish","type":"page","link":"https:\/\/www.alboret.com\/","title":{"rendered":"INICI"},"content":{"rendered":"\n<!-- ALBORET \u00b7 p\u00e0gina \u00abinici\u00bb \u00b7 enganxa-ho tot en un \u00fanic bloc HTML personalitzat -->\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Fraunces:ital,opsz,wght@0,9..144,500;0,9..144,700;1,9..144,400&#038;family=Inter:wght@400;500;600&#038;display=swap\" rel=\"stylesheet\">\n<style>\n\/* ===== 1. 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44px;text-align:center;color:var(--muted);font-size:1.1rem}\n#alb .buy-grid{display:grid;grid-template-columns:1.15fr 1fr;gap:26px;max-width:960px;margin:0 auto}\n#alb .buy-opt{background:#fff;border:1px solid var(--line);border-radius:16px;padding:36px 32px;display:flex;flex-direction:column;align-items:flex-start;gap:10px}\n#alb .buy-opt.main{background:var(--olive);border-color:var(--olive);color:#e2e4d0}\n#alb .buy-opt.main h3{color:#fff}\n#alb .buy-opt .tag{font-size:.85rem;font-weight:600;color:var(--gold)}\n#alb .buy-opt h3{font-size:1.5rem}\n#alb .buy-opt p{color:inherit;margin-bottom:14px}\n#alb .buy-opt:not(.main) p{color:var(--muted)}\n#alb .buy-opt .btn{margin-top:auto}\n\n@media (max-width:900px){\n  #alb .hero .wrap{grid-template-columns:1fr;min-height:0}\n  #alb .who-in{grid-template-columns:1fr}\n  #alb .buy-grid{grid-template-columns:1fr}\n  #alb .who-img img{aspect-ratio:16\/10}\n  #alb .perks .wrap{grid-template-columns:1fr 1fr}\n  #alb .perk:nth-child(2){border-right:0}\n  #alb .perk:nth-child(-n+2){border-bottom:1px solid var(--line)}\n}\n@media (max-width:480px){\n  #alb .perk{padding:18px 10px}\n  #alb .btn{width:100%;text-align:center}\n  #alb .btn.ghost{width:auto}\n}\n<\/style>\n\n<div id=\"alb\">\n<!-- Barra d'av\u00eds: esborra estes 3 l\u00ednies quan passe la Fira -->\n<div class=\"announce\">\n  Ens veiem a la Fira de comer\u00e7 de Bocairent, el 7 i 8 de novembre. <a href=\"https:\/\/alboret.sumupstore.com\/\" target=\"_blank\" rel=\"noopener\">Compra en l\u00ednia<\/a>\n<\/div>\n<div class=\"top\">\n  <div class=\"wrap top-in\">\n    <a class=\"brand\" href=\"\/\" aria-label=\"Alboret, l'Oli de Bocairent \u2013 Inici\">\n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.alboret.com\/wp-content\/uploads\/2020\/10\/cropped-logo-1-270x270.jpg\" alt=\"\" width=\"46\" height=\"46\">\n      <span><b>ALBORET<\/b><small>L&#8217;Oli de Bocairent<\/small><\/span>\n    <\/a>\n    <nav class=\"nav\" aria-label=\"Men\u00fa principal\">\n      <a class=\"home\" href=\"\/\" aria-current=\"page\">Inici<\/a>\n      <a href=\"\/index.php\/projecteolialboret\/\"><span class=\"long\">El projecte<\/span><span class=\"short\">Projecte<\/span><\/a>\n      <a href=\"\/index.php\/blog\/\">Blog<\/a>\n    <\/nav>\n    <a class=\"buy\" href=\"https:\/\/alboret.sumupstore.com\/\" target=\"_blank\" rel=\"noopener\"><span class=\"long\">Vull el meu oli<\/span><span class=\"short\">Comprar<\/span><\/a>\n  <\/div>\n<\/div>\n\n<main>\n<div class=\"hero\">\n  <div class=\"wrap\">\n    <div>\n      <p class=\"eyebrow\">L&#8217;Oli de Bocairent<\/p>\n      <h1>L&#8217;ess\u00e8ncia de la <em>Serra de Mariola<\/em> en una llanda<\/h1>\n      <p class=\"lead\">Oli d&#8217;oliva verge extra monovarietal Alfafarenca, de Bocairent i Alfafara. Et portem el millor oli a ta casa.<\/p>\n      <a class=\"btn\" href=\"https:\/\/alboret.sumupstore.com\/\" target=\"_blank\" rel=\"noopener\">Vull el meu oli<\/a>\n    <\/div>\n    <div class=\"video\">\n      <!-- Per a posar un v\u00eddeo concret, canvia \"videoseries?list=...\" per l'ID del v\u00eddeo -->\n      <iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/videoseries?list=UUfXW8GNsBcekd1yIeahMoXQ\" title=\"V\u00eddeo d'Alboret, l'oli de Bocairent\" loading=\"lazy\" allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture; fullscreen\" allowfullscreen><\/iframe>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"perks\">\n  <div class=\"wrap\">\n    <div class=\"perk\"><strong>Alfafarenca 100%<\/strong><span>Varietat aut\u00f2ctona<\/span><\/div>\n    <div class=\"perk\"><strong>Llanda d&#8217;1 litre<\/strong><span>Protegeix de la llum<\/span><\/div>\n    <div class=\"perk\"><strong>Serra de Mariola<\/strong><span>Bocairent i Alfafara<\/span><\/div>\n    <div class=\"perk\"><strong>100% reciclable<\/strong><span>Env\u00e0s resistent<\/span><\/div>\n  <\/div>\n<\/div>\n\n<section class=\"sec intro cream center\" id=\"oli\">\n  <div class=\"wrap\">\n    <h2 class=\"sec-title\">Una varietat \u00fanica, el format perfecte<\/h2>\n    <p>Alboret \u00e9s oli d&#8217;oliva verge extra 100% Alfafarenca, envasat en llanda d&#8217;1 litre. Un disseny pensat per a protegir la seua pot\u00e8ncia i lluir a la teua cuina.<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"sec\">\n  <div class=\"wrap\">\n    <h2 class=\"sec-title center\">Per qu\u00e8 l&#8217;Alfafarenca i la llanda?<\/h2>\n    <p class=\"sub center\">Un tresor de la nostra muntanya, sense embuts<\/p>\n    <div class=\"cards\">\n      <div class=\"card\">\n        <span class=\"tag\">La varietat<\/span>\n        <h3>Alfafarenca 100%<\/h3>\n        <p>La varietat aut\u00f2ctona m\u00e9s noble i robusta de la nostra terra. Un oli intens, arom\u00e0tic, amb car\u00e0cter mediterrani i notes de tomatera i pl\u00e0tan verd. Una aut\u00e8ntica delicatessen que no necessita competir amb cap altra.<\/p>\n      <\/div>\n      <div class=\"card\">\n        <span class=\"tag\">El format<\/span>\n        <h3>Protecci\u00f3 absoluta<\/h3>\n        <p>L&#8217;Alfafarenca t\u00e9 un alt\u00edssim poder antioxidant natural. Envasant-lo en llanda met\u00e0l\u00b7lica bloquegem el pas de la llum i de l&#8217;oxigen, i blindem les seues propietats i frescor des del primer fins a l&#8217;\u00faltim dia.<\/p>\n      <\/div>\n      <div class=\"card\">\n        <span class=\"tag\">Sostenibilitat<\/span>\n        <h3>Resistent i reciclable<\/h3>\n        <p>Un envase lleuger que viatja segur, amb vora zero rotures en el transport, i infinitament reciclable. A m\u00e9s, \u00e9s tan bonic que no el voldr\u00e0s amagar al rebost.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- QUI SOM -->\n<section class=\"sec who cream\" id=\"projecte\">\n  <div class=\"wrap who-in\">\n    <figure class=\"who-img\">\n      <img decoding=\"async\" src=\"https:\/\/www.alboret.com\/wp-content\/uploads\/2018\/11\/olive-trees-1126320.jpg\" alt=\"Oliveres als bancals del Mas de l'Alboret\" loading=\"lazy\">\n      <figcaption>Mas de l&#8217;Alboret, Bocairent<\/figcaption>\n    <\/figure>\n    <div>\n      <p class=\"eyebrow\">Qui som<\/p>\n      <h2>Un projecte nascut als bancals del Mas de l&#8217;Alboret<\/h2>\n      <p>A Bocairent, el paisatge parla de pedra, de serra i d&#8217;oliveres arrelades als peus de la Mariola. D&#8217;eixe respecte per la nostra hist\u00f2ria agr\u00edcola i per les coses fetes a poc a poc naix l&#8217;oli de l&#8217;Alboret, amb oliveres als termes d&#8217;Alfafara i Bocairent.<\/p>\n      <blockquote>No busc\u00e0vem omplir prestatgeries. Nom\u00e9s elaborem una varietat: l&#8217;Alfafarenca.<\/blockquote>\n      <a class=\"btn ghost\" href=\"\/index.php\/projecteolialboret\/\">Coneix el projecte<\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section class=\"sec fira\">\n  <div class=\"wrap\">\n    <span class=\"date\">7 i 8 de novembre de 2026<\/span>\n    <h2>Ens veiem a la Fira de comer\u00e7 de Bocairent<\/h2>\n    <p>L&#8217;oli de l&#8217;Alboret vos espera a la Fira. Vine a tastar-lo!<\/p>\n  <\/div>\n<\/section>\n\n<section class=\"sec\" id=\"blog\">\n  <div class=\"wrap\">\n    <h2 class=\"sec-title center\" style=\"margin-bottom:44px\">Al blog<\/h2>\n    <div class=\"posts\" id=\"alb-posts\"><\/div>\n    <div class=\"more\"><a class=\"btn ghost\" href=\"\/index.php\/blog\/\">Veure tot el blog<\/a><\/div>\n  <\/div>\n<\/section>\n\n<!-- ON COMPRAR -->\n<section class=\"sec buyzone cream\" id=\"comprar\">\n  <div class=\"wrap\">\n    <h2 class=\"sec-title center\">On pots comprar l&#8217;oli<\/h2>\n    <p class=\"buy-intro\">Venem oli d&#8217;oliva de forma directa, sense intermediaris i directament dels productors. Olis intensos i equilibrats, elaborats amb varietats d&#8217;oliva aut\u00f2ctones.<\/p>\n    <div class=\"buy-grid\">\n      <div class=\"buy-opt main\">\n        <span class=\"tag\">Botiga en l\u00ednia<\/span>\n        <h3>Compra quan vulgues<\/h3>\n        <p>Oberta les 24 hores del dia i els 365 dies de l&#8217;any. Et portem l&#8217;oli a casa.<\/p>\n        <a class=\"btn\" href=\"https:\/\/alboret.sumupstore.com\/\" target=\"_blank\" rel=\"noopener\">V\u00e9s a la botiga en l\u00ednia<\/a>\n      <\/div>\n      <div class=\"buy-opt\">\n        <span class=\"tag\">Botiga f\u00edsica<\/span>\n        <h3>Febrer Botiga, Bocairent<\/h3>\n        <p>Tamb\u00e9 pots comprar el nostre oli en persona. L&#8217;\u00fanica tenda on el trobar\u00e0s \u00e9s a Bocairent, a Febrer Botiga.<\/p>\n        <a class=\"btn ghost\" href=\"https:\/\/www.instagram.com\/febrerbotiga\/\" target=\"_blank\" rel=\"noopener\">Coneix Febrer Botiga<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<\/main>\n<div class=\"foot\">\n  <div class=\"wrap\">\n    <div class=\"foot-cols\">\n      <div>\n        <div class=\"foot-brand\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.alboret.com\/wp-content\/uploads\/2020\/10\/cropped-logo-1-270x270.jpg\" alt=\"\" width=\"44\" height=\"44\"><b>ALBORET<\/b><\/div>\n        <p>L&#8217;Oli de Bocairent. Oli d&#8217;oliva verge extra Alfafarenca, de la Serra de Mariola.<\/p>\n      <\/div>\n      <div>\n        <h4>Explora<\/h4>\n        <ul>\n          <li><a href=\"\/\">Inici<\/a><\/li>\n          <li><a href=\"\/index.php\/projecteolialboret\/\">El projecte<\/a><\/li>\n          <li><a href=\"\/index.php\/blog\/\">Blog<\/a><\/li>\n          <li><a href=\"https:\/\/alboret.sumupstore.com\/\" target=\"_blank\" rel=\"noopener\">Botiga en l\u00ednia<\/a><\/li>\n        <\/ul>\n      <\/div>\n      <div>\n        <h4>Xarxes<\/h4>\n        <ul>\n          <li><a href=\"https:\/\/www.instagram.com\/olialboretbocairent\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/li>\n          <li><a href=\"https:\/\/www.facebook.com\/alboretolideBocairent\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/li>\n          <li><a href=\"https:\/\/www.youtube.com\/channel\/UCfXW8GNsBcekd1yIeahMoXQ\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><\/li>\n        <\/ul>\n      <\/div>\n      <div>\n        <h4>Legal<\/h4>\n        <ul>\n          <li><a href=\"\/index.php\/privacy-policy\/\">Pol\u00edtica de privacitat<\/a><\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n    <div class=\"foot-bottom\">\n      <span>\u00a9 ALBORET 2026. L&#8217;Oli de Bocairent<\/span>\n      <span>Bocairent, Pa\u00eds Valenci\u00e0<\/span>\n    <\/div>\n  <\/div>\n<\/div>\n<\/div>\n<script>\/* Amplada completa tamb\u00e9 en navegadors antics *\/(function(){var e=document.getElementById('alb');if(!e||(window.CSS&&CSS.supports&&CSS.supports('selector(:has(*))')))return;for(var p=e.parentElement;p&&p!==document.body;p=p.parentElement){p.style.cssText+=';max-width:none!important;width:auto!important;float:none!important;margin:0!important;padding:0!important';}})();<\/script>\n<script>\n\/* \u00daltimes entrades del blog, carregades d'esta mateixa WordPress *\/\n(function () {\n  var el = document.getElementById('alb-posts');\n  if (!el) return;\n  function txt(h){var d=document.createElement('div');d.innerHTML=h;return d.textContent.trim();}\n  fetch('\/index.php?rest_route=\/wp\/v2\/posts&per_page=3&_embed=1')\n    .then(function(r){if(!r.ok)throw 0;return r.json();})\n    .then(function(posts){\n      el.innerHTML = posts.map(function(p){\n        var m=p._embedded&&p._embedded['wp:featuredmedia']&&p._embedded['wp:featuredmedia'][0];\n        var img=m&&m.source_url;\n        var date=new Date(p.date).toLocaleDateString('ca-ES',{day:'numeric',month:'long',year:'numeric'});\n        var ex=txt(p.excerpt.rendered); if(ex.length>140) ex=ex.slice(0,140).replace(\/\\s+\\S*$\/,'')+'\u2026';\n        return '<a class=\"post\" href=\"\/index.php\/blog\/#'+p.slug+'\">'+\n          (img?'<div class=\"thumb\" style=\"background-image:url(\\''+img+'\\')\"><\/div>':'<div class=\"thumb empty\">ALBORET<\/div>')+\n          '<div class=\"body\"><time>'+date+'<\/time><h3>'+p.title.rendered+'<\/h3><p>'+ex+'<\/p><\/div><\/a>';\n      }).join('');\n    }).catch(function(){});\n})();\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Ens veiem a la Fira de comer\u00e7 de Bocairent, el 7 i 8 de novembre. Compra en l\u00ednia ALBORETL&#8217;Oli de Bocairent Inici El projecteProjecte Blog Vull el meu oliComprar L&#8217;Oli de Bocairent L&#8217;ess\u00e8ncia de la Serra de Mariola en una llanda Oli d&#8217;oliva verge extra monovarietal Alfafarenca, de Bocairent i Alfafara. Et portem el millor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-homepage.php","meta":{"footnotes":""},"class_list":["post-4223","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.alboret.com\/index.php\/wp-json\/wp\/v2\/pages\/4223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alboret.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.alboret.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.alboret.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alboret.com\/index.php\/wp-json\/wp\/v2\/comments?post=4223"}],"version-history":[{"count":6,"href":"https:\/\/www.alboret.com\/index.php\/wp-json\/wp\/v2\/pages\/4223\/revisions"}],"predecessor-version":[{"id":4233,"href":"https:\/\/www.alboret.com\/index.php\/wp-json\/wp\/v2\/pages\/4223\/revisions\/4233"}],"wp:attachment":[{"href":"https:\/\/www.alboret.com\/index.php\/wp-json\/wp\/v2\/media?parent=4223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}